Pelayo Diaz is the editor of Katelovesme.net which he started writing in 2007 whilst a student at Central Saint Martins. He graduated in Fashion Design and Marketing in 2011 and spent time working for Alexander McQueen and Giles Deacon. Rihanna saw his student collection and chose to wear one of his designs in her video for the single, Hard. Now Pelayo lives between London and Madrid, where he works as consultant and head accessories designer for Spanish fashion house Davidelfin.
In the blogosphere he is known as Prince Pelayo and he can always be seen on the front row at shows during international fashion weeks. His blog illustrates his passion and personal vision of fashion and has led to The Times Magazine naming Pelayo as one of the 40 most influential people in the industry.